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Why is the Flip Side 'Flipped'?

Why is the picture on the back of a coin upside down compared to the front?

All U.S. coinage is produced in this way, commonly called a "coin turn." Mint research has not determined the exact reason for this tradition. It is not required by law.

The alternative is called a "medal turn." In that case, the back and front have the same orientation because medals are traditionally made to hang from a ribbon at the top.

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