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DOs and DON’Ts of Selling Genuine United States Coins on the
Secondary Market

United States Mint 50 State Quarters<sup>®</sup> Proof Set
American Eagle Gold Proof Coin

Do consult with your attorney prior to any packaging, distribution or promotion activity involving genuine United States coins.
Do understand the definition of genuine United States coinage.
Only the United States Mint, the manufacturer of legal tender coins of the United States of America, makes genuine United States coins.  The United States Mint produces special proof and uncirculated coins for collectors, as well as the coins you find in your pocket.
Do make it clear in your advertisement and marketing materials that your business is not affiliated with the United States Government in any way.
There are many professional coin dealers and other businesses nationwide that resell United States Mint-issued products.  On occasion, a business will describe its selling of United States Mint-issued products in such a way that results in confusion.  Although it is certainly appropriate to state that your business is offering genuine United States coinage for sale, it is important to clearly state that your business is not affiliated with the United States Government in any way.
Do make it clear in your advertising and marketing materials that your business has repackaged, renamed, or reassembled United States Mint-issued products.
Some businesses that sell United States Mint-issued products repackage, rename, or reassemble them for purposes of resale.  Advertisement and marketing materials should identify the use of different packaging, product titles, or product presentations clearly and not in a deceptive or confusing manner.
Do be aware of United States Mint trademarks.
Registered trademarks include: "United States Mint®", "United States Mint Proof Set®", "United States Mint Uncirculated Coin Set®", "United States Mint American Legacy Collection®", "America the Beautiful Quarters®", "Fort Knox Collection®", and "50 State Quarters®".  The United States Mint also considers the terms "United States Mint Silver Proof Set", "50 State Quarters® Silver Proof Set", "50 State Quarters® Uncirculated Set", as well as the graphic logos associated with the 50 State Quarters® Program, to be common law trademarks of the United States Mint.  Copyright protection also exists with regard to the United States Mint's 50 State Quarters® graphic logos.  Please note that this does not represent a complete list of all United States Mint trademarks and copyrights.  The United States Mint deems any unauthorized use of a United States Mint trademark, or the use of a similar mark, likely to cause confusion to constitute trademark infringement.
Do not use the words "United States Mint" or "U.S. Mint" in connection with any advertisement, if its use gives the impression that the advertisement or product is approved, endorsed, or authorized by the United States Mint.
18 U.S.C. § 709 expressly prohibits such use in a manner reasonably intended to convey the impression that the advertisement is approved, endorsed, or authorized by the United States Mint.  Pursuant to 31 U.S.C. § 333, the Secretary of Treasury may impose civil penalties of $5,000 ($25,000 for broadcast or telecast) for the use of the words "Department of the Treasury," "United States Mint" or any abbreviation of the words, as part of an advertisement, solicitation, business activity, or product, in a manner which could reasonably be construed as conveying the false impression that the business activity or product is in any way approved, endorsed, sponsored, authorized by or associated with the Department of the Treasury or the United States Mint.  Criminal penalties of $10,000 fine per use ($50,000 per broadcast or telecast) and up to one-year imprisonment may be assessed for knowing violations of this provision.
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