Mint Selects Grey Advertising to Support 50 States

May 12, 1998
Commemorative Quarters Program

Washington, D.C. — The U.S. Mint today announced that Grey Advertising has been selected to support the marketing of the upcoming 50 States Commemorative Coin Program to commence in January 1999.

Grey will be retained for a two–year contract, through May 2000, to assist with aspects of promoting and publicizing the program; including the development of an integrated marketing program; direct marketing; direct response print advertising; public awareness and education; internet information and graphics, and other promotional activities. Grey was selected after a rigorous, competitive review process.

Public Law 105–124 authorizes the Treasury to issue a series of circulating quarter dollars with reverse designs emblematic of each of the 50 States. The States will be honored in the order in which they ratified the Constitution or were admitted to the Union. There will be five State designs produced and issued each year beginning in 1999; the Washington portrait will remain on all of the State quarters. The first five states to be honored in 1999 will be Delaware, Pennsylvania, New Jersey, Georgia and Connecticut. The commemorative quarters will retain the same size, weight and metallic composition as the current Washington quarter. The current quarter reverse design will not be produced during the 10–year program.


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